Brand Guide

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Brand Introduction

SSC North America's brand embraces the legacy and heritage of our past, the competitive drive of today's industry, and the pursuit of advancing technology into the future. As one of the country's leading hypercar manufacturers, SSC is proud to represent the United States in the international market of extreme performance vehicles, integrating American ingenuity and world-class performance into our cars.

Corporate Brand

SSC North America's brand embraces the legacy and heritage of our past, the competitive drive of today's industry, and the pursuit of advancing technology into the future. As one of the country's leading hypercar manufacturers, SSC is proud to represent the United States in the international market of extreme performance vehicles, integrating American ingenuity and world-class performance into our cars.

Tuatara Brand

Derived from the a reptilian creature known for it's evolving molecular structure, the fastest of any animal, Tuatara signifies both the evolving nature of SSC North America and the unique and exotic essence of the hypercar. The logo pays homage to these molecular details, as the "T" incorporates a weaving form, inspiring a simplistic yet meaningful design.

Partner Brands

SSC North America does not provide guidance or discretion of use of partner brands and encourages proper use per the respective brand guidelines provided by our partners. For questions regarding sourcing of partner brand assets, please refer to the contact information in the sections below.

Logo Profiles

The following outlines the correct use of logos in print and digital forms. Please conform to these guidelines as closely as possible.

Corporate Logo
Color Profile

When the SSC corporate logo or any of its variants are used in color form, the following color profiles should be matched as close as possible.

Spacing

When the SSC corporate logo or any of its variants are placed, the following spacing metrics should be followed. This avoids cluttering that distracts, impedes, or misrepresents the logo.

Monochrome & White

When the SSC corporate logo or any of its variants are placed on a black, white, or colored background, the following guidelines should be followed to avoid conflicting contrast. Any background colors used not shown below should use best judgement.

Tuatara Logo (Base, Striker, Aggressor)
Color Profile

When the Tutara logo or any of its variants are used in color form, the following color profiles should be matched as close as possible.

Spacing

When the Tuatara logo or any of its variants are placed, the following spacing metrics should be followed. This avoids cluttering that distracts, impedes, or misrepresents the logo.

Monochrome & White

When the Tuatara logo or any of its variants are placed on a black, white, or colored background, the following guidelines should be followed to avoid conflicting contrast. Any background colors used not shown below should use best judgement.

Use Disclosure

By using the SSC North America and Tuatara logos and all of their variants, you agree to the guidelines described on this website and will not modify the use in any way without the consent of SSC North America. The logos themselves may not be modified in any way or distributed to any other party without the consent of SSC North America.

Contact Information

SSC North America
257 Jackrabbit Lane
Kennewick, Washington, USA 99338
Corbin Harder
Brand Manager / Creative Director
+1 (877) 988-9809
charder@sscnorthamerica.com

Brand Access

Corporate and Tuatara logos and their variants are available for download below. You agree to the Brand Guidelines outlined above by downloading and using the assets provided below.