5.27.2021

PRESS CENTER

FOR IMMEDIATE RELEASE

In Veritate Victoria

A Statement on SSC North America's Steadfast Brand Integrity
Richland, Washington
-
July 22, 2021

Inscribed on our shield that bears the Shelby family crest is the phrase "In Veritate Victoria", or "In Truth is Victory". These are words our company was founded on over 20 years ago and continues to guide our legacy.

Over the course of the last several months we have seen stories, posts, and comments that are contradictory to our October 30, 2020 retraction of the 300+ mph claims. These contradicting claims have not sat well with us, especially considering the immense amount of time and effort we have been putting into achieving what we believe the Tuatara is capable of in an open, transparent and redundant way we hope will redefine the standard for other manufacturers. Our recent social media post is a reflection of our commitment to ensure the car community’s trust is in our best interest, and that we do not intend to let false claims stand. The reception of our statement has certainly gained more attention than we anticipated, as we have believed our stance has been understood by the public for nearly 9 months. This does not seem to be the case, and we are committed to learning from our mistakes while also focusing on the exciting future ahead.

When CEO Jerod Shelby made his personal statement in October 2020 about the events that transpired after our initial reported record speeds, we believed we had made it clear that we did not stand behind those original speeds after new evidence challenged what we believed we had accomplished. In that October video statement he acknowledged that we were unable to validate the claimed speeds and that we were unable to correlate the speeds between the GPS and the video. That is the moment we vowed to re-attempt the top speed runs in an open, transparent, and redundant way. There was a genuine mistake in how the capturing equipment was setup. We did not lie about the numbers and there certainly was no ill-intent or awareness of the mistake when we initially released the speeds. We truly believed we had initially hit those speeds, but when the achievement came into question and we dug into the discrepancies that we saw, we knew we could not validate our speeds in any way so we knew the only choice we had was to put October behind us and prepare to re-run for the record in a much different manner. We look forward to continuing to step up our top speed efforts in the coming weeks in the same open, transparent and validated manner that we did in January. We also want to thank all of those who were supportive and understanding of our unexpected incident in April that delayed our April record attempt.

Founded by Jerod Shelby in 1998 in Richland, WA, SSC North America is the American hypercar company that created the Ultimate Aero and Tuatara. The Ultimate Aero, previously held the “Fastest Production Car” record, from 2007-2010, after it clocked 256.14 mph. It still stands among the fastest, most versatile supercars on the planet, and has served as the foundation for what would become the Tuatara hypercar. In 2021, the Tuatara reclaimed the world record for SSC, with an average of 282.9 MPH. SSC North America is producing 100 SSC Tuatara hypercars. High-speed, high-downforce, and track versions are available to customers.

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FOR IMMEDIATE RELEASE

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Not For Release Until
July 22, 2021
5:00 pm
 PACIFIC

In Veritate Victoria

A Statement on SSC North America's Steadfast Brand Integrity
Richland, Washington
-
July 22, 2021

Inscribed on our shield that bears the Shelby family crest is the phrase "In Veritate Victoria", or "In Truth is Victory". These are words our company was founded on over 20 years ago and continues to guide our legacy.

Over the course of the last several months we have seen stories, posts, and comments that are contradictory to our October 30, 2020 retraction of the 300+ mph claims. These contradicting claims have not sat well with us, especially considering the immense amount of time and effort we have been putting into achieving what we believe the Tuatara is capable of in an open, transparent and redundant way we hope will redefine the standard for other manufacturers. Our recent social media post is a reflection of our commitment to ensure the car community’s trust is in our best interest, and that we do not intend to let false claims stand. The reception of our statement has certainly gained more attention than we anticipated, as we have believed our stance has been understood by the public for nearly 9 months. This does not seem to be the case, and we are committed to learning from our mistakes while also focusing on the exciting future ahead.

When CEO Jerod Shelby made his personal statement in October 2020 about the events that transpired after our initial reported record speeds, we believed we had made it clear that we did not stand behind those original speeds after new evidence challenged what we believed we had accomplished. In that October video statement he acknowledged that we were unable to validate the claimed speeds and that we were unable to correlate the speeds between the GPS and the video. That is the moment we vowed to re-attempt the top speed runs in an open, transparent, and redundant way. There was a genuine mistake in how the capturing equipment was setup. We did not lie about the numbers and there certainly was no ill-intent or awareness of the mistake when we initially released the speeds. We truly believed we had initially hit those speeds, but when the achievement came into question and we dug into the discrepancies that we saw, we knew we could not validate our speeds in any way so we knew the only choice we had was to put October behind us and prepare to re-run for the record in a much different manner. We look forward to continuing to step up our top speed efforts in the coming weeks in the same open, transparent and validated manner that we did in January. We also want to thank all of those who were supportive and understanding of our unexpected incident in April that delayed our April record attempt.

Founded by Jerod Shelby in 1998 in Richland, WA, SSC North America is the American hypercar company that created the Ultimate Aero and Tuatara. The Ultimate Aero, previously held the “Fastest Production Car” record, from 2007-2010, after it clocked 256.14 mph. It still stands among the fastest, most versatile supercars on the planet, and has served as the foundation for what would become the Tuatara hypercar. In 2021, the Tuatara reclaimed the world record for SSC, with an average of 282.9 MPH. SSC North America is producing 100 SSC Tuatara hypercars. High-speed, high-downforce, and track versions are available to customers.

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