SSC North America launches a new corporate brand identity ahead of major announcements.
WEST RICHLAND, WASHINGTON - Six years after SSC North America's official name change from Shelby SuperCars in 2012, the company has made slight changes to its company logo and brand. This change comes ahead of exciting announcements that the company plans to reveal in 2018. The modifications to the logo and brand are a vital step in a continual process of modernizing the identity of the company.
The new logo resembles many of the same characteristics as the old logo, including the crest and general font style of "SSC". Key changes include the orientation of the components in the logo as well as softer colors.
The SSC crest is derived from the original crest of CEO Jerod Shelby's family that goes back generations. When adopted to the SSC brand, the colors of the crest were changed to red, white, and blue to reflect the colors of the United States. At the top of the crest is "In Veritate Victoria", which translated from Latin to English means "In Truth is Victory". SSC North America found it important to carry on the family crest of the Shelby family into this next generation of hypercar development.
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